Thought of the Day about Mormonism
Their Advertising Campaign for Mitt and Jon
According to the NY Times in November 2011, the Mormons hired two big name advertising agencies in 2009, Ogilvy and Mather and Hall and Partners, to gather info on what people thought of Mormons. For those who answered in the focus groups they found that if they had any opinion at all it was negative, listing their reasons as ““secretive”, “cultish”, “sexist”, “controlling”, “pushy”, and “anti-gay””. http://www.nytimes.com/2011/11/18/us/mormon-ad-campaign-seeks-to-improve-perceptions.html?pagewanted=all
