Archive for the ‘Mormon Ads’ Category

Foundation-for-a-better-life 2Have you ever watched something on TV such as a news program or commercial and something just didn’t seem to “pass the smell test”? Well, I had such a moment as I was sitting in front of the television today. You’ve all probably seen those commercials about kindness, compassion, honesty, integrity, etc. and at the end telling you to “pass it on”.


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Mormon Ads and Getty Images

Years ago there was a game show on television called Truth or Consequences. Ralph Edwards hosted the follies of what would happen when people didn’t give the right answer to some off the wall question being asked.  As it was, nothing tragic would happen if the contestant couldn’t answer the question fast enough in the time allotted, but they would have to perform some stupid stunt.  It was a very benign and harmless way to spend an evening watching the antics of those on television several decades ago.


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Thought of the Day about Mormonism

Their Advertising Campaign for Mitt and Jon

According to the NY Times in November 2011, the Mormons hired two big name advertising agencies in 2009, Ogilvy and Mather and Hall and Partners, to gather info on what people thought of Mormons.  For those who answered in the focus groups they found that if they had any opinion at all it was negative, listing their reasons as ““secretive”, “cultish”, “sexist”, “controlling”, “pushy”, and “anti-gay””.  http://www.nytimes.com/2011/11/18/us/mormon-ad-campaign-seeks-to-improve-perceptions.html?pagewanted=all


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The Agenda of the Mormon Church

Yesterday (October 30, 2011) I received a couple of e-mails from a Mormon asking me how many church services I had attended and then posting the link below into his note.




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Mormon Ads and the Presidential Campaign

Journal of Discourses 2:182; “Brethren and sisters, our friends wish to know our feelings towards the Government. I answer, they are first-rate, and we will prove it too, as you will see if you only live long enough, for that we shall live to prove it is certain; and when the Constitution of the United States hangs, as it were, upon a single thread, they will have to call for the “Mormon” Elders to save it from utter destruction; and they will step forth and do it.” – Brigham Young, Salt Lake City, February 18, 1855


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Mormon Ads in Seattle

Two days ago while enjoying my morning cup of coffee and watching the news I was surprised to see the ad on the television that popped up.  In the short story of how wonderful this woman’s life was, at the end of the little blip she announced “And I’m a Mormon”.


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Okay here we go!

As I was just visiting Ed Decker’s Christian Apologetic Facebook page I read an interesting article.

The Mormon Church is going on an all-out blitz of another advertising campaign and this time they’re not hitting just the television and radio airwaves.

Yesterday bishops met in wards with their local congregations to let them know they will be advertising via the social networking venues.  Facebook, Twitter, and Youtube to  name a few.

They want all members ages 14+ to participate and tell the world about their personal experiences in Mormonism.

If you’re on those internet pages at all – watch out and warn your friends and neighbors!

To get the whole story of what the Church is doing, visit Ed’s Christian Apologetic Facebook page:


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In the past month you may have noticed the new Mormon ads popping up during the commercial breaks of your favorite television shows. This new ad campaign is a nationwide endeavor by the Mormon Church to inform the world they’re just like everyone else. I find this very interesting considering the whole premise behind Mormonism is that you aren’t like everyone else.

     This coincidently goes against all I was taught sitting in the Mormon chapel for thirteen years. I was told I wasn’t like everyone else and special because I had the Mormon gospel; this alone made me different from any other person who wasn’t a member.

     I was counseled how to set myself apart from the rest of the world.  Obeying the Word of Wisdom (no coffee or sweet iced tea for meL), wearing temple garments and folding my arms during prayer served as a reminder to me that I was different. Their counsel even affected how long my shorts were and the length of my sleeves.

     To prove the point the Church does everything it can to send out contradictory messages, along comes an article in the August 2010 issue of the Ensign.  LDS Church leader Boyd K. Packer expressed his thoughts of how a member of the Mormon faith should conduct themselves.

“You will be safe if you look like and groom like and act like an ordinary Latter-day Saint: dress modestly, attend your meetings, pay tithes, take the sacrament, honor the priesthood, honor your parents, follow your leaders, read the scriptures, study the Book of Mormon, and pray—always pray. An unseen power will hold your hand as you hold to the iron rod.”(Boyd K. Packer, “Finding Ourselves in Lehi’s Dream,” Ensign, Aug 2010, pgs. 20–25)

     Compare that with people in the ads saying they’re a mom, a doctor, a skate boarder, a surfer, a dad, etc, listing all their accomplishments and closing with “and I’m a Mormon”. How can you be a unique individual when you’re not even allowed to make your own clothing choices?

     I can’t help but chuckle a little at the attempt they’re trying to make and yet feel a deep sadness for the individuals in the commercials.  It’s so telling for me to hear these people boast about whom they are and what they’ve done. Their comments amplify what they’re being taught by church leaders like Mr. Packer; appearance is everything.  Reality, on the other hand, is another story.

     The impression I’m left with at the end of the commercials is if you join Mormonism you too will be a success, you’ll have a beautiful family, well behaved children, and find happiness.  If I didn’t have a background in Mormonism or wasn’t grounded in God’s Word, I just might buy into what they’re trying to sell here. The method of conversion for the Church is to show how their religion brings happiness and success to those who convert.  God never promised us “happiness”, but he did promise us joy. 

“You will make known to me the path of life;

In Your presence is fullness of joy;

In Your right hand there are pleasures forever.”

(Psalm 16:11)

     As with anything Mormon, the message is all about them and has little or nothing to do with Jesus Christ.  These people live in a world where Jesus is nothing more than an afterthought.  He sits on the back burner of their religion only to be taken off when their standing as a Christian is being called into question. They bypass God and give the credit for all their blessings to membership in the Mormon Church.

     These ads are nothing more than a thinly veiled attempt to shift the public’s attention from the core doctrines and history of Mormonism.  I’m praying those watching the ads look beyond the appearance and won’t be deceived by what Mormonism is truly about.

In Christ,

Melissa Grimes (melissa@lifeafter.org)

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